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Korea Now · October 8

Culture · K-beauty · Seoul

First Scent Industry Fair Accord Seoul Opens October 17 in Seongsu-dong

· Reviewed by the editor

Seoul will host its first specialized industrial fragrance exhibition, 'ACCORD SEOUL 2026', on October 17 at S-Factory Building D in the trendy Seongsu-dong district. Over 110 teams—including Asian boutique perfume houses, international fragrance manufacturers, and packaging specialists—will gather to showcase products and raw ingredients. The event aims to spotlight K-fragrance alongside established cosmetic and skincare industries.

So what

If you are visiting Seoul in mid-October and love niche scents or K-beauty trends, stop by S-Factory in Seongsu-dong to sample independent fragrance brands.

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Korea Now · October 8