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Korea Now · October 18

Food · Food

Seven-Hour Queues Swarm Daejeon Bakery Festival for Sungsimdang

· Reviewed by the editor

Massive crowds arrived for the opening day of the 2026 Daejeon Bread Festival, where lines exceeded seven hours for city baking icon Sungsimdang. To celebrate its 70th founding anniversary, the bakery staged a special commemorative cake giveaway for over 1,000 visitors alongside booths featuring regional bakeries. Daejeon has steadily positioned itself as Korea's bakery travel hub, attracting domestic and foreign food tourists alike.

So what

If you are traveling through Daejeon Station this weekend to buy Sungsimdang pastries, budget extra hours to handle extreme festival lines.

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Korea Now · October 18