Culture · K-beauty · Seoul
Musinsa Beauty to Open Massive Flagship Store in Seongsu-dong
· Reviewed by the editor
Fashion and lifestyle platform Musinsa announced it will open 'Musinsa Beauty Seongsu' on November 11 on Yeonmujang-gil in Seongsu-dong, eastern Seoul. The two-story standalone store spans approximately 1,300 square meters (around 400 pyeong) and will feature 10,000 products from roughly 700 brands. Ninety-nine of the brands—including popular names like Cosrx, Bioderma, and Ameli—will make their brick-and-mortar debut in this store.
So what
If you are planning a K-beauty shopping route in Seoul, add Seongsu-dong to your itinerary after November 11 to check out hard-to-find indie skincare and makeup brands.
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