Life · Seoul
Discount Beauty Outlet Off Beauty Expands Across Seoul Shopping Districts
· Reviewed by the editor
A new discount cosmetics outlet chain named 'Off Beauty' is opening stores across major tourist and shopping hubs in Seoul, including Myeong-dong, Hongdae, and Seongsu-dong. Featuring distinctive purple exterior signage, the chain sells excess inventory skincare and beauty items at steep discounts. The brand aims to expand to 100 locations nationwide before the end of the year, emerging as a budget alternative to standard drugstores.
So what
Look out for the purple storefronts in major Seoul shopping districts if you want to find discounted Korean skincare and cosmetics on a budget.
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