Culture · K-pop
K-Pop Industry Pioneer Lee Soo-man Launches A2O Entertainment Agency
· Reviewed by the editor
SM Entertainment founder Lee Soo-man marked his official return to the South Korean music scene on October 12 by introducing his newly established agency, A2O Entertainment. At a launch presentation in Ilsan, Gyeonggi Province, Lee announced his technological entertainment roadmap alongside the concurrent debut of 15-member boy group A2O Soul and nine-member girl group A2O. The venture plans to blend interactive immersive technologies with conventional idol training frameworks.
So what
Expect promotional content and debut showcase drops this month from Lee Soo-man's new global idol rosters.