Culture · K-beauty
Olive Young Expands K-Beauty Edit Sections into 48 Asian Sephora Stores
· Reviewed by the editor
CJ Olive Young announced the rollout of its curated 'Olive Young K-Beauty Edit' shop-in-shops across 48 physical Sephora locations and online stores in Malaysia, Singapore, Thailand, and Hong Kong. Following an initial launch in North America, this expansion aims to give emerging Korean skincare and makeup labels direct international retail presence. The retailer recently showcased the format with a week-long pop-up at Singapore's ION Orchard shopping center running through October 14.
So what
Look for verified Olive Young curation bays inside major Sephora stores across Southeast Asia if you want authentic Korean cosmetic lines without shipping delays.
Sources뷰티누리 (K-뷰티 산업)